An internet world optimized for artificial intelligence (AI) and data personalization is approaching.
As the world is experiencing the COVID-19 pandemic, humanity faces Innovative technologies are emerging to solve various problems, At the same time, convergence between technologies and creative value creation occur rapidly.
In this 5th series, we will cover everything from large-scale artificial intelligence to robots, smart mobility, The latest technology that will take responsibility for the happiness and peace of humanity, from Web 3.0 to the metauniverse. We would like to take a look at technology trends. In particular, you can get it through this column Although ‘knowledge’ is important, the interconnectivity and development of each technology Knowing the ‘flow’ will also be of great help (author’s note).
Now that smartphones have become an everyday tool, people cannot imagine a world without the web. It's hard to imagine. The web allows users connected to the Internet to access information This is a space that can be exchanged. The web started in 1990 and was divided into Web 1.0 and It has evolved from Web 2.0 to Web 3.0.
From one-way communication in Web 1.0 to two-way communication in Web 2.0 It has evolved.
The web was created by computer scientist Tim Berners-Lee at CERN in 1989. has been developed. The web was originally used to share information among researchers. However, browsers such as Internet Explorer and search engines such as Yahoo Once the service was created, it quickly spread to the general public.
The period from approximately 1991 to 2003 is called the Web 1.0 era. The Web 1.0 era ‘Read-only’ means most users can read and consume the information. Characteristics are the biggest feature. During this period, the web was used for information retrieval and shopping. The same information seeking behavior was dominant.
If Web 1.0 was unidirectional and the leading organization was a corporation, Web 2.0 was An interactive, proactive organization is a platform. Since the early 2000s Users access information through services such as Wikipedia or blogs. We have transitioned from consumers to producers of information. Additionally, social media such as Facebook With the advent of networks, interactions such as likes and comments have become more common. It has become more active. Compared to Web 1.0, which was vendor-centric, Web 2.0 is user-centric. It is central and allows two-way information exchange. Web 2.0 is about ‘participation, sharing, Aiming for 'openness', we will create and distribute vast amounts of information through the Internet. We have created an environment where
However, as time passed, Web 2.0 revealed serious problems. It has begun. distributed and recorded through the platforms of large technology companies. Vast amounts of data began to accumulate on the central servers of these companies, As they gain control over this data, privacy violations, market monopolies, and information Issues such as possible losses began to appear. the network is expanding As more data circulates, the web
Concerns about 2.0 have also increased.
Data center fires push the limits of centralized Web 2.0 platforms It was highlighted.
An incident that clearly revealed the problems of Web 2.0 before moving on to Web 3.0 Let's talk about it. At the Pangyo data center in mid-October 2022 A fire broke out. The entire center was turned off to extinguish the fire. As it was blocked, 32,000 servers stopped, including the national messenger KakaoTalk. A situation occurred where numerous application services went down. this blackout Thinking is central to how closely the Internet is connected to our lives. How everyday work can be paralyzed when a centralized platform goes down. I showed it. These data center incidents are not limited to the United States. no.
In April 2011, due to a power outage at the Amazon data center located on the East Coast of the United States, This has resulted in major disruptions to IT services. At the time, Amazon Data centers are used by major U.S. organizations such as social news site Reddit and the New York Times. Businesses were using it, but the site was down for at least a day. Some sites took nearly four days to recover.
Many other similar accidents have occurred. In June 2022 Microsoft closed its Virginia data center due to power issues, Google's London data center cools during record-breaking heatwaves in August A system failure occurred.
Global companies such as Apple, Google, Amazon, and Meta are preparing for disaster preparedness and data centers. Although we are investing heavily in management, we are unable to completely prevent accidents or hacking. It's impossible. Centrally managed servers may be attacked or hacked. The possibility always exists. In addition, large platform companies provide more convenient As we require more and more information from customers to provide services, Increasingly expensive to manage increasing amounts of data You are spending. The problem is that accidents that occur around the world are completely It is impossible to prevent, and the risk increases as the amount of data increases. It will.
The emergence of Web 3.0 and decentralization.
Web seeking decentralization as centralized platforms continue to fail Interest in 3.0 is growing. Web 3.0 is not a system or policy To fundamentally solve the problems of centralized platforms through technical methods This is a new Internet philosophy.
In Web 2.0, big tech companies make huge profits through our data. created. However, in Web 3.0, people will be able to store, use, and Reward participation in the web ecosystem by controlling ownership I receive it.
The rewards provided here are important for maintaining the Web 3.0 system. It is also a device. The true value of this system lies in other people's transactions and It provides trust in data. A center that guarantees trust If there is no institution or platform, all participants can verify the data together and Because it is stored, it is difficult to forge or falsify. Also, to maintain the system Computing power of participants is required. Participants have computing power In return for participating in the network and receiving rewards generated by the system, I receive it. These rewards provide decentralization, a core value of Web 3.0. Users receive tokens in return for maintaining the structure of the system.
Web 3.0 is a new economy that rewards Internet use and encourages collaboration. It's a model. The rewards users receive for participating in the network have a structure It becomes a sustaining force and a device that induces voluntary collaboration of users. there is.
Starbucks was the first to introduce personalized web experiences
Starbucks gives customers who purchase coffee a ‘star’ or ‘frequent visit’. We operate a rewards program that accumulates points. Reward Thanks to the success of the program, Starbucks integrated Web 3.0 elements. We launched the program Starbucks Odyssey. Starbucks Odyssey When you complete the program's tasks, you will receive a special token called a 'Travel Stamp'. You can receive it as a reward. Customers can use this stamp to check out new menu items. Participate in Starbucks events including tastings, in-store special events, and farm tours. Not only that, but you can also gift or sell stamps to others. there is.
Starbucks is launching the Starbucks Odyssey in addition to its existing rewards program. The decision to launch was made in an attempt to expand No. 3 into the digital world. It can be interpreted. American urban sociologist Ray Oldenburg in his book The third place introduced in The Great Good Place is the main place of home and work. It is an informal public space that is distinct from other spaces, where people meet with other people. It is a place where you can gather, talk and spend time in a comfortable environment. Starbucks has now expanded this third space into the online world and We are creating a community.
Previous rewards programs focused on building relationships between members and Starbucks. If so, Starbucks Odyssey would focus on interaction between members. there is. This will be discussed today in that it focuses on individuals, not companies. This is a core example of Web 3.0.
We already mentioned tokens, but Starbucks is actually like a cryptocurrency. Because we removed the buzzwords from our service, customers had no idea about Web 3.0. You can comfortably use Starbucks Odyssey without having to know anything. Starbucks Using new technologies to give customers control over their digital assets How to give back and at the same time naturally participate in new services It's an interesting thing to watch.
Web 3.0 returns responsibility to individuals
Web 3.0 returns autonomy and privacy to users. also It provides users with the ability to monetize their data. Decentralized identifiers (DIDs) allow personal data to be stored on company servers. This eliminates the need and reduces the risk of hacking.
